Digital Dice Media Creating a Consistent Brand

I’ve had the chance to design for a variety of business types and sizes throughout my career, from large businesses to local “mom & pop” stores. They all engaged us to create a recognizable brand, a face that their audience would know each time they heard from or saw them, and that is the one thing they all had in common.

According to Digital Dice Media Branding is not just a Logo

Branding isn’t limited to just a company logo. It entails using that logo on all materials that represent your business as such. The ad, email, or brochure should tie into the brand by using the company’s typefaces, and colors, and maintaining consistency with the graphic standards that your audience is accustomed to seeing. This goes beyond simply adding the logo to any old layout or design. Graphic design is the key to consistency, which is the key to successful branding. In order for your audience to eventually recognize YOU in every message you provide, the graphic design establishes the framework for communicating your message. Consistency breeds security that you understand the brand, predictability, and confidence. The audience may stop trusting that brand if the client decides to implement their own ideas, whether through a different designer, an internal creative, or independently. Without this brand coherence, your audience might not be able to identify you. It’s like a buddy of yours getting their hair cut and colored, dressing up in drag, and then showing up at your door expecting you to know them. It’s still them, but they appear so different now that you’re not sure who they are anymore. You’ll definitely figure it out!